Talent DNA Coaching

Everyone is a coach these days.  You cannot go to a business or networking event without 10 people giving you their card and when you ask what they do they say they are a coach.


Our CEO, Mark Demos, was one of founders of business and life coaching in the early 1990's in Seattle.  Mark started working with professional athletes from the Seattle Seahawks and other organizations and realized that helping them become better in their professions, deal with issues of focus, attention, goals, optimization of skills, strategic thinking, optimism, grit, etc required a different methodology than counseling and therapy.  As a result he did not renew his counseling license and began creating a new methodology that focused forward and not backwards.  He focused on strengths and innate talent and not weakness.


Soon his coaching methods and innovation were recognized by clients at Microsoft.  The start up revolution required top talent and maximized performers.  Venture capital companies like Maveron  hired Mark Demos to work with companies like,  I-Link Systems, The Pro Club and others.   

Coaching is a process of identifying, nurturing and unleashing Talent.  You cannot unleash or develop what you don't know.  When coaching is done by experienced, expert coaches, talent has the opportunity to become exceptional.  If you want to build champions and a championship team Talent DNA is your coaching company.

All great athletes have coaches.  They need the expertise, insights, experience and help that great coaches can provide.                                                                                Call Mark at (425) 492-4300

Executive Coaching

Getting the best from your executive team on a consistent basis requires work.  Each leader must bring their best game day by day for your company to fulfil their mission.  Many executives need help.  They need the help of a coach.  A coach that will allow them to think more clearly, act more decisively and thrive.

Running a young growing company and needing to be very agile like Poo Pourri, demands knowing your Talent very well.  You just can't manage what you don't know.​ The lead Talent DNA team of Krisandra Parsons and Mark Demos helped us at a critical time with our Talent management, realignment and finding the right fit for our C-Level team and other senior leadership.  The immense waste of time and money when you don't get it right, at the right times, can be devastating to corporate growth and morale.  Getting it right with the help of the brilliant team at Talent DNA helped us make the changes absolutely necessary and move ahead to an amazing growth stage in our history."  Suzy Batiz CEO Poo Pourri.

Leadership Development and Coaching

"I hired Mark Demos when I was at Microsoft.  I had been in technology marketing for a number of years working for many early tech companies in Seattle and needed to make a change.  I was at the top of my game.  I had done very well professionally and financially.  I simply was not fulfilled and knew at 44 years of age I could not do this for another 15-20 years. 

Mark immediately got me clear on two things:  my own talents and secondly he helped me look deeply into my soul and clarify my motivations.  Why I wanted to change and what I was looking for.  I left Microsoft and for a year looked for the right position. I found it and have never looked back.  All I can say is that if you want to get more, make a change and find what you are looking for, call Mark today!Dave Barrow - Director of Marketing XBox Microsoft.

Team Development and Coaching

You know the power of a great team when you see or experience it.  Maybe you have been a part of a great team.  Our CEO has created great teams in corporate boardrooms and on the sports field.  From helping companies find the right talent fit for their culture, to reorganizing a team and then maximizing their positions for exceptional performance. 

"Mark Demos began working with myself and our executive team at  As the CEO of a fast moving .com in a new era of business, Mark was able to expertly identify where our team was functioning most efficiently and where it was not.  He made strategic suggestions, motivated individual members of the team, gave me great insights into how to lead more effectively and helped me make the changes I needed to make to prepare the company for success.  After I learned what an exceptional coach he was and he played cricket, I got him to play and coach our team and we won the NorthWest Championship that same year!"  Kal Raman CEO, COO, CDO Samsung.  

Mental Health and Talent Care

Mental health issues invade the workplace every day and drain from efficiency and the profitability of the company.  Talent DNA not only has top class coaches but we also have three mental health professionals to assess and assist your employees with those issues coaches are not equipped to deal with.  Our two Licensed Professional Counselors and consulting board certified psychiatrist can help with most issues you are facing.

From substance abuse issues, depression, anxiety to major issues faced by executives that could potentially hurt your company, we have the world class professionals to help.

We also offer many prevention workshops and positive psychology interventions specifically designed for corporate settings.

Call Krisandra Parsons M.A. LPC today  (214) 704-8284 or email for a confidential consultation

Dallas, Tx 



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